For millions, the future may be plant based. In fact, that’s why companies are offering plant-based foods, and wellness products, including Better Plant Sciences Inc. (CSE:PLNT)(OTC:VEGGF), Ulta Beauty (NASDAQ:ULTA), Beyond Meat (NASDAQ:BYND), E.L.F. Beauty Inc. (NYSE:ELF), and Amazon.com Inc.(NASDAQ:AMZN).
“We know consumer interest in sustainability and vegan-friendly formulae is increasing,” says Jenni Middleton, director of beauty at the trend forecasting company WGSN, as quoted by Vogue. “People will shun animal-derived ingredients as they now understand the zoonotic origins of coronavirus, and want to turn to nature’s apothecary to provide tried, tested and time-honored beauty and wellness solutions.”
Look at E.L.F. Beauty for example. It’s partnering with Chipotle to launch a vegan makeup collection. According to Plant Based News, “The eyeshadow palette is inspired by Chipotle’s vegan offerings. It features 12 different matte, shimmer, and metallic shades named: white rice, brown rice, pinto beans, black beans, sofritas, fajitas, mild salsa, green salsa, hot salsa, corn salsa, guac, and lettuce.”
At Ulta, the company offers beauty products “created without animal products, by-products or derivatives. Specifically, that includes ingredients like honey, beeswax, lanolin, collagen, albumen, carmine, cholesterol and gelatin,” as noted on its site.